It goes without saying that most people don’t think about their utility companies very often, if at all. Perhaps only when the bill comes each month. But every day, Black Hills Energy is there in the background, silently supporting and empowering its customers in their every endeavor. So in its first-ever campaign, we put a human face on the company and brought forward the beauty of personal drive, commitment, achievement, and passion to represent how Black Hills Energy stands behind its customers. In a series of short films, we featured three real customers pursuing their dreams with the quiet yet unwavering support of Black Hills Energy.