Colorado Department of Transportation

seat belt clip

Safe Driving

Making Colorado a less dangerous drive with messages people would actually see.

Taking it to the streets with media-aware tactics.

The Colorado Department of Transportation tasked us with raising awareness of safe driving with an engaging media strategy. So, we grabbed drivers’ attentions with a DUI influencer campaign with breathalyzer devices in real-life situations, made coffee sleeves with a “drop the distraction” message, created truck-side billboards that prompted drivers to check their blind spots, and flooded liquor stores with point of purchase DUI messaging.

Driving awareness of safe driving.

How Culture Reacted

1 %

increase in sales of breathalyzers

1 %

completion rate
on pre-roll

1 %

YoY increase in overall web traffic