Colorado Springs Utilities provides electric, natural gas, water, and wastewater services to the Pikes Peak region. We’re highlighting the progress that the organizationmakes possible in this community with an ongoing campaign, Change the Current. First, we celebrated citizens who are improving the community through energy-efficient and water-wise practices, sharing the stories of firefighters, Air Force cadets, Olympians in training, tiny-house builders, and businesspeople. In a subsequent iteration of the concept, we featured Colorado Springs Utilities employees for their work providing safe and reliable services that keep us all moving forward. It all comes together to give this municipal utility a unique brand position. And that makes a big difference.
—Mike Bristol, owner and founder of Bristol Brewing Company and Ivywild School
Total views of the employee videos
increase in brand favorability since 2017
awards from the American Public Power Association