Otter Products

OTTER Website Rollover

Like a Family of Otters

A master brand strategy supports three sub-brand campaigns.

Mobile device protection is a maturing market. The global leader is growing up, too.

In 1998, Otter Products made the very first water-, shock- and drop-resistant cases for smartphones and tablets. And over the next two decades, while the OtterBox brand flourished alongside the growing mobile device market, Otter Products innovated. So now, as we work to maintain and grow market share for OtterBox, we’re also carving out space for LifeProof cases, coolers and backpacks against a handful of behemoth brands. And we’re establishing Liviri, the company’s newest brand that’s growing alongside demand for delivery in the grocery and beverage industry. Within our master brand strategy, whether the product in focus is case, cooler, backpack or insulated shipping box, we find the greatest, most actionable insights by thoroughly understanding each sub-brand’s unique customer journey. And we invest judiciously to maximize impact at the moments that matter most for each brand.

Supporting awareness and sales for three distinct yet related brands.

How Culture Reacted

1 %

YoY increase in OtterBox revenue, with paid search a major factor

1 %

YoY boost in LifeProof revenue around key OEM device launch

1 %

YoY increase in LifeProof website purchases for key OEM device launch