In general, all ski resort advertising looks the same: snowy, nature porn with a logo slapped on the corner. To differentiate Snowmass from the rest, we decided to push further into the metaphysical ways that its intimate landscape changes people. Snowmass brings out the part of a person that howls at the moon and tangos with the wind. We invited audiences to come face to face with that side of themselves by using a mix of print, high-impact and targeted digital, and always-on social and search. For January, February and March of 2019, Snowmass bested occupancy rates at 16 other peer resorts.
YoY increase in average daily rate (ADR) from 2018 to 2019
YoY increase in revenue per available room (RevPAR)
record-setting months in 2019