Everyone has their own reasons for supporting education. It’s these personal reasons that keep people donating to the cause year after year. The same is true for those who want an education; it’s a deeply personal dream. But the discerning donors who want to pay their success forward were experiencing “cause fatigue.” So we had to show them that their gift ignites a chain reaction that helps ambitious Native American students, their families, and the community. To do it, we highlighted the many beautiful, powerful, thoughtful reasons why people are donating and students are learning. With every reason, we sparked inspiration and got donors to think about what making a difference means to them.
lift in the number of donations made YoY
lift in revenue generated by Facebook and Instagram
lift in video completion rates