Bestway Disposal

blue recycling bin

Giving Garbage a Good Name

The tiniest trash company gets a campaign as big as its heart.

Trash truck lifts and junkyard bands.

Bestway Disposal is seriously dedicated to high-quality customer service and turning old into new. So, we designed creative that proved it. Our OOH highlighted Bestway Disposal’s hardworking philosophy. Our radio spots used recycled clips, sound effects, and genres. We filmed a video about Jim Marsh, a local artist who creates instruments out of junk. Then, we showed off Bestway Disposal’s friendly drivers and clean trucks by surprising Colorado Springs with free rides.

We don’t treat trash like, well, trash.

How culture reacted

1 %

view through rate of Jim’s Junk Jam

1 %

view through rate of Bestway There

1 %

increase in YoY peak season site sessions