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The Colorado Department of Transportation tasked us with raising awareness of safe driving with an engaging media strategy. So, we grabbed drivers’ attentions with a DUI influencer campaign with breathalyzer devices in real-life situations, made coffee sleeves with a “drop the distraction” message, created truck-side billboards that prompted drivers to check their blind spots, and flooded liquor stores with point of purchase DUI messaging.
increase in sales of breathalyzers
YoY increase in overall web traffic