Enstrom Candies asked us to increase online orders, mail orders, and foot traffic with a new campaign that reflected the heartfelt, family business. To accomplish this, with passion and purpose, we created Forever the Moment, an invitation to immortalize moments by sharing toffee with loved ones. In film, we told the story of a jolly janitor who is touched by an unexpected gift of Enstrom Candies. We blended offline and online media to ensure multiple touchpoints for elite gifters. In social, we guided five influencers to create content inspired by Enstrom Candies, authentically and cost-effectively introducing the brand beyond Colorado.
overall revenue up YoY
locations up YoY
impressions reached by influencers across social media channels