Differentiating A Financial Institution

Agency News

Hey there! Say you’re looking for a new financial institution for your business or yourself …We studied this moment and found that prospective financial services clients want:

  • Trust 
  • Honesty
  • Aligned goals
  • Great customer service

But wait! It’s noisy out there. And cluttered. While the list of needs is simple, unfortunately most people don’t see financial institutions delivering on these cost-of-entry benefits for their business or personal needs.

But then there’s BOK Financial. 

For business and personal clients of this particular financial services institution, expectations actually ring true with the services delivered. BOK Financial and its family of brands Bank of Oklahoma, Bank of Texas and Bank of Albuquerque are known for showing up, giving clients straight information, and sticking with clients for the long haul.Now, that’s all well and good, but then there’s the tricky work of translating these truths into creative, messaging and media that will resonate with both current and potential clients. We absolutely relish this space.The integrated brand campaign that we created for BOK Financial is new, but it’s informed by a way of being and doing business that is anything but. Dating back to 1910 and the Oklahoma oilmen who founded the institution, BOK Financial does business one client at a time, focusing on delivering thoughtful expertise and tailored advice.

“We go above. So you can go beyond.” 

That’s the new BOK Financial brand platform. It’s approachable and clearly outlines BOK Financial’s ambitions to empower its customers. Here’s a peek at how we’re bringing it to life.

Test, rinse and repeat. 

In-market testing showed that this combination of brand posture and creative discreetly communicated BOK Financial’s trustworthiness and honesty, that the messages were motivating and positive for both business and personal clients, and that the financial institution would likely meet their expectations.

BOK Financial Posters

Following BOK Financial’s example, we’re here for the long haul. Drop us a line if this blog post has you thinking about how we might channel your brand’s long-held truth into a new campaign.Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.