Google Cookie Deprecation – Phased Approach Begins (Key Takeaway: Don’t Stress)

Thought Leadership

As we’ve been discussing extensively, the digital marketing landscape is undergoing a significant transformation with Google officially phasing out third-party cookies this year. Following a series of delays, Google has reaffirmed its commitment to the Q3 2024 deadline, marking the removal of third-party cookies for 100% of Chrome users. In the first wave of this process, which commenced in the first week of January, Google disabled cookies for approximately 30 million Chrome users, constituting around 1% of users. 

Despite the potential industry-wide impact, we are pleased to report that Vladimir Jones has not witnessed any significant disruptions. This can be attributed to the proactive steps we’ve taken to prepare for the loss of third-party cookies. For the past 4+ years we’ve strategically diversified our approach to data capture and understanding by incorporating third-party data providers that operate independently of traditional cookie-based methods.

Looking ahead, this transition serves as an opportunity to reinforce our commitment to staying at the forefront of industry changes. Our dedication to innovation and adaptability ensures that our clients not only navigate these shifts seamlessly but also thrive in the evolving digital landscape.

We look forward to discussing any potential adjustments to our strategies and how we can continue to drive success in this dynamic environment.