Comfort Dental set out to grow brand awareness and boost new patient appointments across six states, spotlighting its hallmark accessibility and affordability. With a focus on working-class, uninsured patients, the campaign also needed to stay relevant year-round—shifting in late 2024 to target those with expiring private insurance benefits.
We turned everyday moments into reasons to smile, crafting a month-to-month social media campaign rooted in cultural events.
Imagine a playful dental bracket during March Madness or a Super Bowl reminder to “tackle” expiring dental benefits. These posts didn’t just entertain—they delivered results.
With interactive and hyper-localized creative on platforms like Meta and AdTheorent, every ad felt personal, as if it came straight from the nearest Comfort Dental office. This thoughtful approach built familiarity and fostered genuine connections.
This smile-worthy strategy paid off in a big way:
