How do you take a brand built on tradition and make it resonate in a world moving faster than ever?
Use social media videos, and key influencers in new regions, to introduce the brand, how unique it is, and make it resonate with new audiences.
For Enstrom Candies, sales were steady, but they weren’t growing, and they wanted more than incremental gains. They wanted to reclaim their place in the gifting world and share their family’s legacy with new audiences. Traditions are timeless, but they’re also deeply personal. That’s why we dug deep—not just into data but into our own experiences of family, connection, and nostalgia. The result was Forever the Moment, an omnichannel campaign, anchored by social and influencer strategies, that reminded people what Enstrom Candies had always known: it’s not just about the toffee; it’s about the memories you make while sharing it.
Influencer Marketing: Authentic partnerships with trendsetters to expand reach.
Email Campaigns: To re-engage lapsed customers and delight loyal ones.
Every piece of content, every touchpoint, told a story. A story about family, about moments, and about the joy of sharing something truly special.
Billboards: Appetite appeal that turned passersby into in-store customers.
Social Media: Hyper-targeted ads and remarketing strategies to drive conversions.
“Forever the Moment connected our customers’ lives to our product in an authentic, emotional way.”
—Enstrom Candies Executive
Empathy met data, and the results were unforgettable:
impressions from influencer collaborations
YoY growth in online orders
on social media
But the real win? Hundreds of customers sharing their own Enstrom Candies stories, reconnecting with family, and creating traditions of their own.
Enstrom Candies didn’t just sell toffee that season. They sold memories.
