Making people think twice about their utilities. In a positive, personal way.
People take utilities for granted—the lights are always on. But wait. Who makes that happen?
In the Ready campaign, we feature the inspirational stories of three customers who are pursuing their dreams with the quiet yet unwavering support of Black Hills Energy. It is the company’s first-ever brand campaign and a launching point for new ways of engaging with employees, customers and communities across its entire corporate footprint.
• Research-based messaging and strategy
• Full 360-degree awareness campaign
• Internal stakeholder brand launch
You’ve heard of Bigfoot, but have you heard of Smallfoot? It’s time we all learn about the tiny energy footprint legend. The intrepid Smallfoot tracker (Hemingway Flynn) is on a mission to track down Smallfoot, inadvertently sharing his energy-saving wisdom with the world. The search remains ongoing, but alleged sightings have sparked excitement and encouraged people across the city to reconsider their energy habits.
Every city has a story. But New Braunfels, Texas, is one of the most unique. We wanted to put a spotlight on who we are as a community and celebrate all the people who make this city such a magical place.
