OtterBox built its name on protecting what matters most—your phone and everything it holds.
In 2019, they teamed up with PopSockets to create something unexpected: Otter + Pop, a product that not only protects but also adds a layer of self-expression. The launch wasn’t just about introducing a product—it was about shifting perceptions.
The challenge was clear but complex:
This required a careful balance: a campaign that could turn heads, capture hearts, and deliver bottom-line results.
When it came to launching Otter + Pop, we knew it wasn’t enough to just talk about protection and style. We needed to show why this product belonged in people’s lives.
Our strategy? A full-funnel, multi-platform approach that blended data with creativity to meet customers wherever they were—online, in-store, or somewhere in between.
To drive sell-through at Target and Verizon, we honed in on audiences already shopping there! Tailored creative highlighted the value of Otter + Pop, making it easy for customers to take action.
E-commerce needed its own lane. We developed a parallel strategy that excluded Target and Verizon keywords to avoid overlap, focusing instead on high-intent users with messaging tailored for online shoppers.
The Otter + Pop campaign didn’t just perform—it excelled:
across all platforms, keeping the product front and center.
Far exceeding industry averages, proving the messaging resonated.
Blowing past the goal of 1.25, delivering unmatched efficiency.
Otter + Pop wasn’t just a product launch; it was a proof point of what happens when bold creativity meets precise strategy. Vladimir Jones helped OtterBox move beyond protection to self-expression, uniting retail and digital objectives under a single cohesive plan.
The result? A product that didn’t just sell—it popped off!
