To launch the new brand we created a video and assets that capture the people, places and perspective that help you Uncover Your Different.
To speak to the people in the Santa Fe drive markets, we created a campaign to show how a little day trip can feel a world away.
In 2022, we helped reimagine what’s possible for TOURISM Santa Fe by leaning into all of the hidden treasures that make Santa Fe a one-of-a-kind destination.
In 2022, Santa Fe launched in a new market, Austin, Texas. We wanted to introduce The City Different to all the good people who want to keep Austin Weird. So we found a nice wall and put up a little message to say “Hi.”
