Santa Fe is truly the City Different. And younger leisure travelers needed to know that their different was welcome there too.
Partner with a wholly unexpected partner and influencers to create a social content series that engaged, delighted and converted.
Our goal for this campaign was to drive awareness for Santa Fe as a premier travel destination across R29’s audience of travel enthusiasts. We wanted to authentically engage younger audiences and communicate the unique cultural offerings of Santa Fe in markets most likely to visit. Through a strong mix of custom and social content with supporting media distribution, VJ, R29 and Visit Santa Fe partnered to drive awareness for Santa Fe as a magical, exuberant, and colorful journey, positioning Santa Fe as the perfect travel destination for any time of year. With custom features and influencer social bombs, we highlighted why Santa Fe should be on any bucket list, driving engagement and site visits from R29’s audience.
Custom Sweeps Feature Package
VJ, R29 and Visit Santa Fe drove awareness and major consideration for Santa Fe with R29’s custom sweepstakes feature.
Lifestyle Influencer Social Bomb
We reached a mass audience by leveraging R29’s influencers’ social platform.
YouTube Social Bomb
We connected with our audience in an emotional and engaging way by leveraging R29’s network of relevant influencers.
AV Custom Dedicated Email
We reached R29’s loyal subscribers and educated our readers on the various destination points in Santa Fe.
High-Impact + Strategic Media
We created awareness through premium placement across Refinery29.com.
