You’ve heard of Bigfoot, but have you heard of Smallfoot? It’s time we all learn about the tiny energy footprint legend.
The intrepid Smallfoot tracker (Hemingway Flynn) is on a mission to track down Smallfoot, inadvertently sharing his energy-saving wisdom with the world.
The search remains ongoing, but alleged sightings have sparked excitement and encouraged people across the city to reconsider their energy habits.
Here we used teasers, paid social content, faux influencers, and any means necessary to build the lure and excitement that something was amiss in Colorado Springs.
Smallfoot. He’s here. He’s real. And he’s really energy efficient.
