VJ worked with Austin-based travel blogger Haley Plotkin and Visit Santa Fe for an adventure in The City Different. We focused on alignment with the beloved Texas Monthly as our partner, to create both longer-form content, as well as in-the-moment engagement, to drive residual value across Texas Monthly’s portfolio.
Overview:
We identified and are currently managing and focusing on influencers to drive new leisure travelers from key geographic markets for Visit Santa Fe. While this campaign is still active, results to date have been exceptional.
Details:
In the fall of 2023 and spring of 2024, we diversified our messaging across a set of non-typical travel influencers for relevance and connection to new, potential leisure travelers.
We were able to see the artistic, outdoorsy and delicious side of the city through the lens of Jessica, of BonTraveler. Justin Walter brought us on a personal journey with his mother, sharing their special moments together, along with some epic ski adventures. Grace Kim showcased the city’s wide variety of experiences: from fashion to fitness, food to spa, shopping and history.
