Stanislaus County hired VJ to help develop a brand that is worthy of love and that unabashedly celebrates its people, places and personalities. We embraced a new look, tone and feel for the work that is bright, fun, optimistic, with a lovable quirk here and there. We helped come up with a tagline and mantra that would work across all nine cities in the county. Add in a marketing and strategic plan with internal stakeholders, and we launched a new brand that everyone could be proud of.
