We know you’re all about helping clients make decisions with confidence. Us? We’re all about building a lasting legacy for brands. That’s what we do and it’s what we’ve done for the past 55 years. We help brands get talked about today, and remembered tomorrow. We’re excited to meet with you in Austin, and we wanted to show you some past work we’ve done to help our clients succeed.
OtterBox Outdoors entered the high-end cooler market in 2018, facing low brand awareness, strong category loyalty to incumbents like YETI, and the challenge of proving product quality beyond their phone case reputation. Our role was to support the launch with full-service media planning, buying, and optimization—targeting outdoor enthusiasts with a campaign that combined humor, product education, and brand storytelling.
Boosting ticket sales and e-commerce revenue for six years running.
From the first signs of spring to the last howls of Halloween, we optimize media for audience engagement and conversions.
Elitch Gardens Theme & Water Park came to VJ with the objective to increase single-ticket and season pass sales in its busy summer season and for its signature fall events. After profiling potential visitors and analyzing past-season data, we produced the first iteration of what is now an annual, multichannel media plan. TV and radio come first to maximize awareness at the beginning of the season. Digital and social media drive site visitation and e-commerce conversions. With search, we pinpoint particular reasons to visit Elitch Gardens, like Meow Wolf’s Kaleidoscape or Cannonball Falls. We then roll these new users into targeted search campaigns.
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We leverage data to optimize media mix, create lookalike audiences and maximize conversions.
Santa Fe had the culture, charm, and character—but needed a campaign that captured its emotional pull. We repositioned the city around transformation, not just tourism, inviting travelers to Uncover Their Different. Through bold storytelling and tailored messaging across digital, social, print, and out of home, we reintroduced Santa Fe as a destination that doesn’t just offer experiences—it leaves a lasting mark.
