About the project
After years of intentional focus on operational excellence and customer experience, TacoTime® is stepping into an exciting new chapter with the launch of a vibrant brand refresh that reaffirms its legacy as a pioneer in the quick-service restaurant (QSR) category.
Founded in 1960 in Eugene, Oregon, TacoTime has built a loyal following by serving high-quality Mexican-inspired food made fresh every day. With a focus on real ingredients, bold flavors and friendly service, TacoTime continues to redefine what customers can expect from quick-service dining.
The new campaign, “Fully Flavored to Be Savored,” celebrates TacoTime’s world-famous hand-rolled Crisp Burrito that’s cooked to crispy perfection, everything that guests have always loved about the brand and what makes TacoTime distinctive—food made fresh every day with bold, unforgettable flavors that can only be found at TacoTime.
While this campaign introduces new brand elements like an expanded color palette and additional typography specifically designed to complement TacoTime’s iconic logo, as well as a new photography style, it is far more than just a refreshed look and message. It represents a renewed commitment to the values that have defined TacoTime for over six decades: real ingredients, made-from-scratch quality and unique bold flavors.
Today’s consumers want brands that feel real, consistent and connected, and TacoTime proves that moving forward doesn’t mean forgetting where you came from. With this campaign, TacoTime reintroduces itself as a modern, customer-centered brand built on trust, innovation and flavor that stands apart.
