I’ll get right to it. The Hospitality Sales & Marketing Association International (HSMAI) will honor TOURISM Santa Fe and Snowmass Tourism with Bronze Adrian Awards for marketing excellence in the 64th annual Adrian Awards, the largest and most prestigious global travel marketing competition.These two destinations are among our many long-term client partners, and we applaud their success before, during and after COVID-19. Read briefly about the winning entries here, and feel free to check out our case studies on the two brands, too.
TOURISM Santa Fe: Bronze Adrian Award for Recovery Strategies
To keep Santa Fe top of mind amid the #FlattentheCurve pause on all travel and leisure activity in March 2020, we looked to Santa Fe’s most well-known activities for inspiration. The Margarita Trail, and what became Make Your Own Margarita Trail, put Santa Fe’s restaurants and bartenders front and center, answering one of our core program objectives to encourage lingering, even if only in spirit. In the same two-week period that we created and launched Make Your Own Margarita Trail, we also developed a phased, long-term recovery plan.
Snowmass Tourism: Bronze Adrian Award for Complete Campaign
Picking up where Snowmass Tourism’s previous “Run Away With Me” campaign and “Embraced by Nature” brand platform left off, we pushed further into the metaphysical ways that its intimate landscape can change you. And doing so, we introduced America to a different version of themselves. It’s the part of you that howls at the moon, tangos with the wind, and leaves that “shh,” library voice way behind. Your Outside Side, as it were.“The Adrian Awards take on a new and vital meaning in 2021,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “HSMAI is proud to recognize the extraordinary efforts of hospitality sales, marketing, and revenue optimization leaders during these unprecedented times with Adrian Awards. By recognizing incredible work, we will reinvigorate the spirit and strength of our industry to push forward and drive recovery.”Adrian Award winners will be celebrated at a virtual event on Tuesday, March 23, 2021, after which winning entries will be viewable in the winners’ gallery on the Adrian Awards website.Congratulations, TOURISM Santa Fe and Snowmass Tourism teams!Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.