In September, Porch Light Health partnered with Vladimir Jones to launch a multichannel campaign that redefines how addiction treatment is marketed.

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Titled “Life Beyond Addiction,” the campaign moves away from traditional, stigma-focused narratives and highlights the hope and possibilities that come with recovery. Designed to resonate not only with individuals struggling with addiction but also with their support systems, the campaign emphasizes a shame-free, empowering approach.

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Porch Light Health’s CEO, Doug Weiss, shared:

“We made a deliberate decision to focus on the positives: What can you add to your life when you overcome addiction?”

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The campaign’s success speaks for itself. Within the first month, Porch Light Health saw an 11% increase in new patient acquisition.

Read more about this innovative campaign and its impact on Campaign US: https://www.mmm-online.com/news/porch-light-health-life-beyond-addiction-campaign/.

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