Vladimir Jones Adds Premier Parks as Agency of Record for New Theme Parks

Agency News

Denver, Colorado, Jan. 13, 2022 – Vladimir Jones is expanding its work with Premier Parks, which owns and operates 13 theme and water parks and other entertainment facilities across the U.S. and Canada.

Vladimir Jones, an independent, full-service agency based in Colorado, has worked with Premier Parks since 2014 on their Colorado-based park, Elitch Gardens, and recently signed on as the media agency for Wild Waves Theme and Water Park near Seattle, Washington, and Magic Springs Theme and Water Park in Hot Springs, Arkansas. VJ will provide media planning, buying and digital services.

“We’ve had the pleasure of working with Premier Parks for many years and we’re so grateful for the opportunity to build on that partnership with two new exciting clients from their impressive portfolio of destinations,” said Meredith Vaughan, CEO of VJ. Premier Parks is the largest independent operator of parks in the U.S. The company has plans for continued growth and is seeking to acquire, lease and manage theme parks, water parks, and visitor attractions throughout North America.

“VJ is a true powerhouse with a wealth of experience in the tourism industry,” said Traci Blanks, chief marketing officer of Premier Parks. “Their team has played an especially crucial role in helping Elitch Gardens weather the pandemic by being flexible, creative and knowing when to pivot and then pivot again. We couldn’t think of a better team to help us take two more of our attractions to the next level.”

About Premier Parks

Premier Parks owns, operates and manages theme parks, water parks and multi-use venues throughout the U.S. and Canada. The company’s current portfolio includes 13 properties featuring on-site accommodations, an adventure park and marina, world-class concert facilities, a museum, and traditional theme and water park offerings.

About Vladimir Jones

Having celebrated 50 years in 2020, Vladimir Jones is one of the original independent agencies in the U.S., and we’re proud to be women owned and led. We believe in the power of brilliant brands, and we believe every brand needs a true partner. A true partner moves with agility, thinks big, acts bigger, and sees deeply enough to realize brands’ potential and help them grow. Learn more at vladimirjones.com. Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.