Nebraska Tourism Commission

Honestly, it’s not for everyone.
Business Objectives
What do you do when a destination brand is ranked dead last in their category? You double down on their brand truth.
Travel & Tourism

About the project

Ah, Nebraska. The Cornhusker State. When you picture it, you may be tempted to envision endless cornfields and, well, more cornfields. But if you take a closer look, a treasure trove of charm and beauty are waiting to be discovered. Beyond those green expanses lies a symphony of sunsets, a wealth of wildlife, and heartwarming hospitality. While some folks might overlook (or even fly over) Nebraska, those in the know understand that this state, well it’s really not for everyone.

Our Deliverables

• Brand boot camp, leading to discovery on a new target audience—the Millennials in the Middle

• Creative refresh, including new photo and video execution captured across the state of Nebraska

• Integrated media planning in multiple major markets

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